The best things come in pairs.
Like shoes!
And yeah… your canna, too.
But what you need shifts throughout the day. Your 2pm vibe isn’t your 10pm vibe. That’s why Solemates wasn’t just about what’s in your hand or your stash—it’s about what carries you, from start to finish. So we leaned into that (and into the wordplay)
A pair of shoes.
A pair of flavors.
A pairing of both
That’s Solemates.
what carries you?
Your shoes (literally), and your go-to flavor.
For Valentine’s Day, turn created a match made in heaven with one limited drop:
- two limited-edition flavors
- a custom pair of Nikes
Solemates was about matching your energy to your moment, and what better way to do it than head-to-toe?
love every step
Some moments call for something lighter.
Some call for slowing it all the way down.
You don’t wear flip-flops to bed…do you?
Same energy: your feet, your vibe, your flavor—they all shift throughout the day. We just wanted to support you with both.
the flavors
Two options to help you turn up or turn down:
// raspberry cream (up / daytime)
Sweet, bright, a little bold. Perfect for stepping out, feeling confident, or just keeping your energy light.
// dulce de leche (down / nighttime)
Smooth, rich, and slower. More of a stay-in, get-comfortable vibe for when it’s time to wind down.
During the day, you might reach for something lighter, more social, more “up.” Raspberry Cream is your flirtatious spark: sweet, playful, a little bold, the kind of energy that turns heads and keeps things fun.
At night, when you want to slow down, sink into comfort, and let the world fade away, Dulce de Leche welcomes you with cozy arms. It’s smooth, rich, indulgent, and is the epitome of warm blankets, soft music, and quiet laughter.
the kicks
If Solemates was about what carries you, the shoes had to be part of it.
We dropped a custom pair of pink Nikes as the centerpiece of the giveaway. Solemates helps everything line up, from what you wear to how you feel.
And voila: head-to-toe alignment, from your kicks to your canna.
the giveaway
Alongside the drop, turn launched a Valentine’s Day giveaway through the turnapp.
//the prize: 20 pairs of limited-edition pink kicks
Entry was simple:
- download the turnapp
- turn notifications on
- complete your profile
Winners were notified via the app or email and received a code to redeem their pair. Sizes were first-come, first-served, limited to women’s sizing.
(Nike was not a sponsor of, nor affiliated with, this promotion.)
if you saw it, you saw it
Like most fleeting romances, Solemates wasn’t meant to stick around forever. You either snagged them… or you didn’t.
Missed this one? Don’t sweat it. We’re always cooking up new drops, exclusive flavors, and little surprises for your stash. Keep your turnapp handy, check our socials, and stay ready because the next perfect pairing is always around the corner.
